Web enabled mobile phones are great aren’t they? You can use them to check directions, weather, emails and websites on the go. According to the BBC, over 45% of mobile phone users regularly use the internet on the move. * 1.2 billion mobile webs users worldwide – many of these only use the mobile web [...]
New website checklist
When the time comes to build a new website, here are 10 questions to ask yourself / your team: 1. What are the objectives for your new website? 2. Who do you want to bring to the site? (Current customers / new customers / the media / alliance partners?) 3. What will the positioning be [...]
Your website is…
* Your marketing home * Your marketing hub * A brand statement * A mechanism to ‘build your opt-in list’ * The nexus of your social media activities * A place to showcase your professional knowledge * A structured walkthrough of your enterprise * An opportunity to test ideas, services and offers * An education [...]
Should I blog and what should I blog about?
I am often asked this question, during my internet marketing seminars. The short answer is: “Yes, you should blog and you should write about your customer’s needs.” (Read on to discover the longer answer!) Your blog should reside within your website (just like this one does). If you blog regularly, you will automatically be adding [...]
How do I get more visitors to my website?
During my internet marketing seminars, this is one of the most frequent questions I am asked. Firstly – a little terminology. ‘Unique Visitor’ (UV) = someone visiting your site during a defined period (i.e. a month). They can be identified through their IP (Internet Protocol) address. This is not a perfect way of measuring UVs. [...]
How Google works
In the UK, Google handles some 89% of searches. In other words, it takes care of approximately 9 out of 10 of every website search that is undertaken in the UK * gasp *. When you use Google, you aren’t searching through websites. You are actually searching through Google’s index of the web. Google builds [...]
Should I have more than one website?
This is an interesting question, which comes up during my internet marketing seminars. For a decade, I only had one website (www.nigeltemple.com). Now we run three websites. There are arguments in favour of both approaches. On the one hand, having a single website can certainly be time consuming, never mind more than one! Assuming that you [...]
How often should I blog?
I am frequently asked this question during my internet marketing seminars. My answer is: “Once a week”. Here are the reasons why: * You want to attract more visitors to your website and more customers, don’t you? If you answered “Yes” to these questions, blogging can help. * Clients and seminar delegates tell me that [...]
Choosing a website domain name
Selecting a domain name is an important marketing decision. There are a number of factors to take into account. This blog provides some practical hints and tips.
