Tag Archives | copywriting for the web
How to write better marketing words

How to write better marketing words

Over the years, I have asked thousands of seminar delegates whether they love to write. Some 20% of the audience puts their hands up, when I ask this question. Like many other things in life, writing ability follows a normal distribution curve. About 20% of us love to write; the majority don’t mind writing, but [...]

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Copywriting for the web

Here are two definitions for you.  Copywriting = ‘marketing words’.  Webcopy = the words on your website. There are two levels of webcopy. The first level is about producing well written, clear English. Use short sentences and double check the punctuation and grammar. The second level is the creation of compelling webcopy, which changes human [...]

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