During my internet marketing seminars, this is one of the most frequent questions I am asked. Firstly – a little terminology. ‘Unique Visitor’ (UV) = someone visiting your site during a defined period (i.e. a month). They can be identified through their IP (Internet Protocol) address. This is not a perfect way of measuring UVs. [...]
Tag Archives | customers
The foundation of your website should be marketing principles
Marketing = customers. The role of marketing is to attract and keep customers. If your website is customer-centric, you are on the road to success. If you are building a new website, start with marketing principles, not software options or discussions about design. Think about market segmentation and the customers you serve. What type of [...]





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- How to write better marketing words September 2, 2010
- Content Management System (CMS) May 24, 2010
- Is your website mobile friendly? April 4, 2012
- New website checklist May 12, 2011
- Kyle Newman: Hi Nigel, all good tips for those of us who aren'...
- Nigel Temple: Hi Brian, Thanks for this - brilliant advice! All ...
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