Tag Archives | Website

New website checklist

When the time comes to build a new website, here are 10 questions to ask yourself / your team: 1. What are the objectives for your new website? 2. Who do you want to bring to the site? (Current customers / new customers / the media / alliance partners?) 3. What will the positioning be [...]

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Your website is…

* Your marketing home *  Your marketing hub *  A brand statement *  A mechanism to ‘build your opt-in list’ *  The nexus of your social media activities *  A place to showcase your professional knowledge *  A structured walkthrough of your enterprise *  An opportunity to test ideas, services and offers *  An education [...]

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How do I get more visitors to my website?

During my internet marketing seminars, this is one of the most frequent questions I am asked. Firstly – a little terminology. ‘Unique Visitor’ (UV) = someone visiting your site during a defined period (i.e. a month). They can be identified through their IP (Internet Protocol) address. This is not a perfect way of measuring UVs. [...]

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Should I have more than one website?

Should I have more than one website?

This is an interesting question, which comes up during my internet marketing seminars. For a decade, I only had one website (www.nigeltemple.com). Now we run three websites. There are arguments in favour of both approaches. On the one hand, having a single website can certainly be time consuming, never mind more than one! Assuming that you [...]

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