All marketers are liars

All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works – And Why Authenticity Is the Best Marketing of All [Paperback] by Seth Godin

£9.16

The new rule of marketing is that it doesn’t matter if something is actually better or faster or more efficient. What matters is whether consumers believe the story. Godin teaches readers to create a story that fits the consumer’s world view, a story they will intuitively embrace and share with friends.
SKU: 1591845335 Category:

Description

The new rule of marketing is that it doesn’t matter if something is actually better or faster or more efficient. What matters is whether consumers believe the story. Godin teaches readers to create a story that fits the consumer’s world view, a story they will intuitively embrace and share with friends.

There are no reviews yet.

Be the first to review “All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works – And Why Authenticity Is the Best Marketing of All [Paperback] by Seth Godin”

Related products